New product development is the key to 'Apple's marketing success Coursework

New product development is the key to 'Apple's marketing success. DISCUSS - Coursework Example ounced the launch of iBooks 2 for iPad which would feature iBooks textbooks, iTunes U application for iPhone, iPad and for iPod touch (Apple Inc-a, 2012). Apple aims to bring the best experience for its customers through its product and services. The business strategy of Apple is to leverage the unique abilities of designing and developing the company’s own operating system, software and hardware in order to provide its customers with superior products and innovative designs. The company believes in innovation which is the key strategy for the success of the company; as a result, Apple invests in its research and development in order to introduce new and innovative products. Apart from its R&D, the company also invests in its marketing and advertisement as a part of Apple strategy to stay ahead of its competitors. Apple strategy also includes expansion of its distribution network to reach more clients and provide the potential customers with high quality of sales and post purc hase experience (Apple Inc, 2011, p.1). Any changes made to a product are termed as new product development. New products can be defined as products which are new to the concerned company but it’s not new in the market; there are products which are completely different from the existing product and form a good replacement; finally, products which are new, innovative and unique (Chaturvedi, et.al, 2009, p.1). Apple is known for its pioneer work strategy being one of the most innovative companies. New product development is one of the key strategies of Apple; it is through new product that the company has been able to taste success being one of the leading companies globally. Apple launches new product in the markets to stay ahead of its competitors, to continue the product life cycle, to give the customers what they need, and to enhance the strategy. According to Steve Jobs, new product lines tend to give people the products which are needed by the consumers. The company expresses its